Marketing Strategy

Great products deserve great marketing, but they don’t always receive it.  Instead, great products and services remain “hidden gems” because they do not have an effective marketing plan and well-thought marketing campaign to promote them.

At Cedar Point Consulting, we believe that great marketing requires a keen eye and a methodical approach, starting with good metrics, research, branding and product positioning; continuing to advertising and e-marketing campaigns; and closing with a continuous improvement approach that incorporates customer feedback, tracks progress and fine-tunes your campaign to maximize conversion rates and brand value.

To learn more about our marketing capabilities, contact us and inquire about our Marketing practice area.

Practical, Proven Marketing

Cedar Point Consultants have more than three decades of marketing experience to call upon, and that experience shows.  Past successful campaigns have delivered triple-digit increases in sales and increased brand equity for products and services alike.

With your input, our team of marketing practitioners can help you with:

  • Market research and market analysis
  • Branding, brand analysis and product positioning
  • Marketing campaign development & marketing campaign management
  • Advertising and media buying for print, television, outdoor media and direct mail
  • Marketing performance metrics and ROI

 

Digital Marketing

Social networking and search engine advertising have dramatically changed the marketing landscape, just like e-mail and static web sites did a generation ago.  Taking advantage of these new technologies takes the right mix of marketing and Internet skills, but it also takes a keen understanding of how your business can benefit most from each and every new e-marketing technology.

Cedar Point Consultants are experts at crafting e-marketing plans that incorporate the right mix of push and pull, taking advantage of all that the next wave of Internet technologies have to offer.

Our e-marketing strengths include:

  • Search engine marketing (SEM)
  • Web Analytics
  • Search Engine Optimization (SEO)
  • Social network marketing
  • Promotional Blogging
  • Twitter Integration
  • E-Newsletters and E-Bulletins
  • Content strategy and content management